Hauling Hatchets
Lakeville, MA
Hauling Hatchets is a company my friend started to bring the fun of axe throwing on the road. He needed a logo to establish his brand and catch the eyes of potential clients. Two key elements of the logo are the rubber-hose style and the dust cloud trail. These were the defining characteristics that gave the brand the feeling of playfulness and mobility.
Being outside is a core aspect of the experience that Hauling Hatchets brings to people. We wanted to go with branding that allowed for this setting to immerse you. Black and white gives a professional feeling while not distracting you from the vibrant colors of the outdoors.
Hauling Hatchets is an ongoing branding project with many new installments to come. We are currently exploring merchandise, with T-shirts already produced for staff and friends. Phone accessories, stickers, and other products are in the works!
